Daily Tip
Understanding the Impact of Link Spam on Search Rankings
Google’s December 2022 update targets unnatural links to improve search result quality by neutralising link spam.
Google’s December 2022 link spam update uses AI technology called SpamBrain to identify and neutralise unnatural links that manipulate search rankings. This means that links obtained primarily for artificial ranking manipulation will lose their value, potentially affecting your site’s position in search results. It is important to avoid buying links or participating in link schemes that pass outgoing links for ranking purposes. Instead, focus on earning genuine, relevant links naturally. If you identify sites engaging in inorganic link building, report them to Google to help maintain a fair search ecosystem. [Google]